35% More Foot Traffic with xTool F1, I No Longer Worry about Traffic
Kerstin is the owner of a children's clothing store in Nuremberg, Germany. When the pandemic hit, she and her husband had to rethink their business strategy. By investing in an xTool F1 laser engraver, Kerstin was able to attract a 35% increase in foot traffic and expand her product offerings beyond just children's clothing. Her use of xTool F1 to provide personalized products and live demonstrations has been a key driver of the store's success, her story may help you overcome your business difficulties.
Kerstin and her husband are the co-owners of a beloved children's clothing store in Nuremberg, Bavaria. Over a decade ago, they started their business, but the pandemic hit them hard, leaving them with just one store and a smaller team. That's when they decided to revolutionize their approach and discovered the game-changing xTool F1 laser engraver.
Expanding the Product Line
Prior to the pandemic, Kerstin and her husband had three stores and over 30 employees. But COVID-19 forced them to rethink their strategy. They knew they needed to offer more than just children's clothing to attract customers and boost their sales.
That's when they discovered xTool F1. Not only could they use it to personalize their children's clothing line, but they also started creating custom wood products like keychains, coasters, and more. The F1's Portable and easy-to-use software made it a perfect fit for their business.
Capturing the Attention of Customers
Kerstin and her husband strategically placed the F1 in their store's cash corner, ensuring it was visible to every customer who walked in. And the results were immediate – they saw a 20% increase in foot traffic, especially for their personalized offerings.
“Our store has more customers since we started producing more personalized things with the F1, F1 has brought a 20% increase in customers.” Kerstin reflects.
The real-time demonstration of products being laser-engraved is hugely attractive, it’s like having a live advertisement, drawing even more customers into their store. "People can watch the engraving process on a large screen. It's transparent, and they love seeing how their customized items are made," she says, “This is very cool, especially for young people.”
Unlock New Market Opportunity
One of their major annual highlights is participating in the renowned Nuremberg Christmas Market, one of the oldest and most famous Christmas markets in the world, drawing tourists from around the globe. "At the Christmas market, we have like 200-250 customers per day, increased customer traffic by 30% -35% compared to before" she notes.
The F1's presence at the Christmas market has not only boosted sales but also drawn in curious visitors fascinated by the engraving process. "Many people are interested in the machine. They love to see how we do this." Kerstin adds.
Discover New Opportunities with Laser Innovation
The ability to offer unique, personalized products really set them apart and attracted a diverse customer base, from local residents to international tourists. With the success they've had with xTool F1, Kerstin and her husband are now looking to expand their technological arsenal even further. They've already invested in a large CO2 laser, and they're planning to add xTool S1 and xTool F1 Ultra to their lineup soon.
Their dream is to have a dedicated 60-70 square meter space for their personalization services, where they can offer even more custom products for both children and adults. xTool F1 has truly transformed their business, and they can't wait to see what the future holds.
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